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Industry News — covering all things post, and technology.
ZEISS CinCraft LensCore: Cinema Lens Looks for Compositing
ZEISS announces the launch of CinCraft LensCore, a novel solution for creating physically based cinematic lens looks for visual effects and animation. Built on the Virtual Lens Technology introduced at FMX in 2025, this new Nuke plugin brings decades of ZEISS optical expertise into post-production, bridging the gap between on-set lens choices and the VFX pipeline.
With CinCraft LensCore, ZEISS offers compositing artists a toolset dedicated to achieving cinema-grade lens looks grounded in the characteristics and physics of real lenses. At its core is a unique GPU-accelerated, ray-traced rendering engine for The Foundry Nuke® that simulates authentic lens behavior across every pixel and every frame, while far exceeding the capabilities of available digital lens effects.
“With CinCraft LensCore, ZEISS brings the effects of real-world optics to a 2D compositing environment,” explains Egor Nikitin, Head of Digital Cinematography at ZEISS. “LensCore speaks the same language as the lenses on set, from the way light falls off at the edges of the frame to the nuance of out-of-focus highlights. That fidelity is made possible by ZEISS’ history and deep understanding of optical science.”
CinCraft LensCore combines accuracy with efficiency. With one click, a complete digital lens look can be applied to a shot, with realistic bokeh, defocus, distortion, vignetting, and other optical effects characteristic of a specific physical lens. Through the digital lens shelf, artists can instantly load lens profiles of a real cinema lens or of one their own custom presets and compare looks in seconds. This fluidly replaces time-consuming manual setups with repeatable, production-ready workflows to easily maintain consistency across sequences and teams.
Beyond replicating existing optics, LensCore also enables artists to generate entirely new, never-before-seen lenses that still behave with the physics of authentic glass. Artists can start from physically accurate ZEISS or custom lens profiles and manually adjust every key lens characteristic, pushing the look as far as the project vision requires, while remaining grounded in believable optical performance.
Every feature is driven by real optical parameters: focus, T-stop, focal length, and focus distance, keeping lens behavior physically coherent across the full range of adjustments. A built-in inpaint feature intelligently fills occluded areas behind defocused objects, reducing the need for complex 3D setups and speeding up compositing workflows.
“As a former VFX supervisor, I know firsthand how much time gets spent trying to match a specific lens look in post, even when it was properly documented during the shoot,” adds Joern Grosshans, Product Manager Digital Cinematography at ZEISS. “LensCore addresses that need at the source. This advance offers artists a virtual shelf of lenses with accurate, predictable behavior, accessible the same way a DoP pulls a lens from a rental house–to be implemented with just a click. That kind of workflow clarity is a gamechanger.”
CinCraft LensCore is being demonstrated at FMX 2026 in Stuttgart, Germany, by Joern Grosshans, Florian Hofmann, and Egor Nikitin from ZEISS on Tuesday, May 5, at 11:15 AM. Attendees can also experience a full demo at the ZEISS booth 2.1 in the FMX Marketplace.
ZEISS CinCraft LensCore will be available worldwide through the CinCraft webshop beginning June 1, 2026, with multiple licenses available.
For more information visit: zeiss.com/lenscore
Other World Computing (OWC) Launches MacDrive 12 at NAB 2026 – One Solution for Complete Mac Disk Access on Windows - Including Native Encrypted APFS Support
No Conversions, No Cloud Uploads, No Workarounds – Just Complete Drive Sharing Including Encryption with Seamless Access to Every Mac Format Directly in Windows Explorer — To Be Showcased Live for the First Time at NAB 2026 Show, OWC Booth #N2373 (North Hall)
WOODSTOCK, Ill. and LAS VEGAS (April 18, 2026) Other World Computing (OWC®), a trusted leader in high-performance storage, memory, connectivity, software, and accessories that empower creative and business professionals to maximize performance, enhance reliability, and streamline workflows, today announced from NAB 2026, OWC Booth #N2373, the launch of OWC MacDrive 12, the only solution that gives Windows users complete native access to every Mac format including HFS+, APFS, and full read/write support for encrypted APFS volumes, as well as SoftRAID, and Apple RAID - directly in Windows Explorer.
With OWC MacDrive 12, accessing Mac disks on Windows is finally simple – everything you need is included. Mac drives mount instantly in Windows Explorer, files open and save natively, and workflows move forward without conversions, compatibility issues, or interruptions. No compromises, all the protective benefits of Apple filesystems that are ideal for workflows and workgroups that include Apple Macintosh, iPhone, and iPad devices. Plus, users do not need to put data at risk with ExFat or lose time and add cost with the cloud when MacDrive is employed.
“Protecting data and removing friction from how people actually work is what MacDrive 12 is all about,” said Larry O’Connor, Founder and CEO, Other World Computing (OWC). “Most professionals aren’t thinking about file systems – they just want their drives to work, securely and reliably, across Mac and Windows. But too often, that hasn’t been the case, especially with encrypted volumes where some solutions force you to accept real risk just to access your data. That’s not acceptable. With MacDrive 12, we’ve delivered full native read and write support for encrypted APFS volumes, so your data stays protected without compromise. You plug in a Mac drive and it just works in Windows – exactly the way you expect. No workarounds, no extra steps, no risk to your data. It’s faster, it’s more reliable, and it’s what customers have trusted us to deliver for decades.”
OWC MacDrive 12 Delivers:
Complete Format Support – Full read/write access to HFS+, APFS, and APFS-encrypted volumes. Every Mac format, every time, without exception.
Disk Management Tools – Create, partition, format, and repair Mac disks directly from Windows. Complete control over your Mac storage from Windows.
Professional Performance – Engineered for speed and reliability. Whether you’re editing 8K video or managing massive photo libraries, MacDrive delivers the performance professionals demand.
Native Windows Integration – Mac disks appear in Windows Explorer just like native Windows drives. Drag, drop, and work naturally without thinking about the underlying format.
Enterprise-Grade Security – The only solution to give you full support for encrypted APFS volumes means your sensitive data stays protected while remaining accessible when you need it.
RAID Array Support – Complete support for SoftRAID and Apple RAID configurations. Maintain redundancy and performance without breaking your array.
Advanced APFS Crash Protection – OWC MacDrive 12 is the only Windows solution with complete APFS crash protection. When power fails or systems crash mid-write, APFS ensures your data survives intact. Complete writes succeed while interrupted writes vanish cleanly, preventing corruption and eliminating recovery needs. This isn’t just a feature-it’s your insurance policy against data loss.
OWC MacDrive 12 Use Cases:
Creative Professionals – Video editors, photographers, and designers working in cross-platform environments need reliable access to Mac-formatted drives – MacDrive 12 ensures seamless workflow integration, whether you’re on set, in the studio, or collaborating with Mac-based teams
Production Companies – Offload footage from Mac-formatted SSDs and memory cards directly to your Windows editing stations – no transcoding delays, no compatibility issues, just fast, reliable access to your media assets
Business Users – Transition between Mac and Windows systems without losing access to your files – perfect for organizations running mixed environments or professionals who use both platforms
IT Administrators – Manage Mac and Windows systems from a single workstation. Access Mac volumes for troubleshooting, data recovery, or file transfers without maintaining separate hardware – simplify your support infrastructure
Data Recovery Specialists – Full support for encrypted APFS volumes means you can access protected data when authorized and professional-grade recovery operations for HFS+ formatted Mac disks
Remote Teams – Collaborate effortlessly across Mac and Windows platforms – share portable drives between team members without worrying about format compatibility or data corruption
OWC MacDrive 12 will be available April 28, 2026 and priced at $59.99. Existing OWC MacDrive users can upgrade for $29.99. For further information and to purchase, please visit: https://www.owc.com/solutions/macdrive.
About Other World Computing (OWC)
Founded in 1988, Other World Computing (OWC®) is a trusted leader in high-performance storage, docks, and memory card solutions that empower professionals in video and audio production, photography, and business with the tools to maximize the performance and reliability of their workflows seamlessly. OWC’s professional-grade storage, expansion, media cards, docks, and connectivity, as well as its apps and accessories, are built to last by the people who use them: creatives, businesses, and consumers. For further information, please visit www.owc.com. OWC can also be found on LinkedIn and X.
AJA Enters into Agreement to Acquire Video Encoding Software Company Comprimato
Deal will expand AJA’s video streaming hardware and software offering and bolster BRIDGE LIVE development
Grass Valley, CA (April 15, 2026) – AJA Video Systems today announced that it has entered into an agreement to acquire Comprimato, a live video encoding and processing software provider for virtualized and cloud productions and broadcasts. The move will unify the AJA and Comprimato development teams behind AJA’s BRIDGE LIVE family of IP streaming products. Upon closing, it will help accelerate streaming innovation to bring customers enhanced workflow efficiency, improved content monetization opportunities, and more.
As part of the agreement, AJA will acquire Comprimato’s comprehensive portfolio of software solutions. This includes Live Transcoder for video encoding and transcoding, Live Standards Conversion for flexible frame rate conversion, the Twenty-One SMPTE ST 2110 encoding appliance, and the JPEG 2000 Codec SDK.
Comprimato CEO & Co-founder Jiří Matela and the entire Comprimato leadership, development, and operations team will join AJA once the deal is closed. Comprimato will continue to operate as a separate brand under AJA and retain its European offices. Sales structures, including sales, channels, customer support, and currently shipping products, will not be impacted. The terms of the deal are not being disclosed.
“Comprimato has proven to be a trusted, strategic AJA partner for years now, supporting us through the continued evolution of our BRIDGE LIVE line of IP video solutions. This agreement sets ourR&D, support, sales, and manufacturing on track to become tightly intertwined, which will allow us to accelerate development of the BRIDGE LIVE and Comprimato lines,” shared AJA Nick Rashby. “The synergies between our companies and technology are undeniable, and together, we’ll be able to address rapidly evolving customer needs faster than ever and break new ground in broadcast production.”
“We’ve built Comprimato with a bold vision for the future of live encoding and media production - making broadcast-quality video processing more accessible, flexible, and powerful. AJA is the ideal partner to accelerate that vision,” shared Matela. “AJA’s global reach, hardware expertise, and manufacturing capabilities combined with our software innovation is expected to enable our team to move faster and bring solutions to market that neither company could achieve alone. The latest agreement marks an exciting next chapter for our team and our customers.”
About AJA Video Systems
Since 1993, AJA Video Systems has been a leading manufacturer of cutting-edge technology for the broadcast, cinema, proAV, and post production markets. The company develops a range of flexible baseband and IP video/audio interface and conversion technologies, digital video recording solutions, and color management, streaming, and remote production tools. All AJA products are designed and manufactured at our facilities in Grass Valley, California, and sold through an extensive sales channel of resellers and systems integrators around the world. For further information, please see our website at www.aja.com.
About Comprimato
Founded in the Czech Republic, Comprimato is a live video encoding and processing software company shaping the future of broadcasting. The company develops GPU-powered software solutions for virtualized and cloud-based broadcast production, including live transcoding, standards conversion, ST 2110 IP encoding, and the world’s fastest software JPEG 2000 codec. Comprimato’stechnology powers workflows for leading broadcasters, media companies, and defense organizations worldwide, supporting codecs including JPEG 2000, JPEG-XS, HEVC, and H.264 across cloud, hybrid, and on-premise deployments. For further information, please visit www.comprimato.com.
Cinema Audio Society Sets Date for 63rd and 64th Annual CAS Awards
April 08, 2026 (LOS ANGELES, CA) — The Cinema Audio Society (CAS) has set its timeline for the 63rd Annual CAS Awards, which will take place on Saturday, March 6, 2027. The 64th Annual CAS Awards will take place on Saturday, February 26, 2028.
Every year, the CAS Awards recognize Outstanding Sound Mixing in film and television, along with the annual Student Recognition Award, the CAS Career Achievement Award and the CAS Filmmaker Award.
The application window and schedule for the newly established Jeffrey S. Wexler Award for Advancement in Sound Technology will be announced in early May.
“Our community of sound professionals continues to raise the bar year after year,” said Cinema Audio Society President, Peter Kurland CAS. “The CAS is proud to shine a spotlight on their remarkable work. We anticipate a great celebration of the best in sound mixing at the 63rd CAS Awards.”
63rd CAS Awards Timeline:
The entry submission form will be available online on Tuesday, October 27, 2026, on the CAS website at: www.cinemaaudiosociety.org.
Entry Submissions due Online – 5pm PT, Tuesday, December 7, 2026
Nomination Ballot Voting Ends Online – 5pm PT, Wednesday, January 6, 2027
Final Nominees in each category announced – Tuesday, January 12, 2027
Nominee listing error and omission deadline – Friday, January 22, 2027
Final Voting Ends Online – 5pm PT, Tuesday, February 18, 2027
63rd Annual CAS Awards – Saturday, March 6, 2027
The timeline for the 64th CAS Awards will be announced at a later date. To learn more about the awards visit: https://cinemaaudiosociety.org/cas-awards/
About the CAS Awards
The 63rd CAS Awards will honor Outstanding Achievements in Sound Mixing in seven categories: Motion Pictures – Live Action, Motion Pictures – Animated, Motion Pictures – Documentary, Non-Theatrical Motion Pictures or Limited Series, Television Series – One Hour, Television Series – Half Hour and Television Non-Fiction, Variety or Music – Series or Specials. The CAS Student Recognition Award, Career Achievement Award, and Filmmaker Awards will also be presented.
About the Cinema Audio Society:
The Cinema Audio Society was formed in 1964 for the purpose of sharing information with Sound Professionals in the Motion Picture and Television Industry.
The objectives of the CAS are: to educate and inform the general public and the motion picture & television industry that effective sound is achieved by a creative, artistic and technical blending of diverse sound elements; to provide the motion picture & television industry with a progressive society of master craftsmen specialized in the art of creative cinematic sound recording; to advance the specialized field of cinematic sound recording by exchange of ideas, methods, and information; to advance the art of auditory appreciation and to philanthropically support those causes dedicated to the sense of hearing; to institute and maintain high standards of conduct and craftsmanship among our members; to aid the motion picture & television industry in the selection and training of qualified personnel in the unique field of cinematic sound recording and to achieve for our members deserved recognition as major contributors to the field of motion picture & television entertainment.
Visit www.cinemaaudiosociety.org for more information.
Sohonet Launches Media Fabric: A Unified Managed Infrastructure Suite for Film, Television and Post-Production
LOS ANGELES, April 7, 2026 – Sohonet today launched Media Fabric, a fully managed infrastructure suite that unifies networking, cloud access, security and data movement for film, television and post-production workflows. Previously offered as separate services, Media Fabric brings Sohonet’s complete infrastructure portfolio together under one operational model to give studios, creative service providers and production teams a single, secure foundation to rely on as projects scale across locations and into the cloud. Media Fabric will be showcased at NAB 2026 in the West Hall, Booth W3423.
Production teams today face a widening gap as workflows become more distributed, tools move to the cloud, and internal resources shrink. Media Fabric is designed to close that gap. It replaces the complexity of coordinating multiple vendors and point solutions with one managed suite, backed by Sohonet’s 30 years of expertise serving the media and entertainment industry.
“The demands on media infrastructure have changed: more locations, cloud-heavy workflows, rising security needs, and fewer spare hands to support it all,” said Chuck Parker, CEO of Sohonet. “Media Fabric is the invisible thread that holds it together, unifying connectivity, cloud access, security and data movement into one managed suite of services designed for how production teams work today.”
Media Fabric Up Close
Media Fabric spans the core infrastructure layers that creative and technical teams depend on daily. Services are grouped into three areas:
Connectivity and Access: Media-optimized network connectivity, flexible multi-cloud access, and LAN and Wi-Fi services that keep teams connected on set, in the studio, and across remote locations.
Security and Compliance: Studio-grade security, secure remote access, and colocation and data center services that protect content and maintain compliance throughout the production lifecycle.
Data Movement and Collaboration: Media file transfer and delivery, always-on media sync across locations, and remote shared workspaces that ensure artists and pipeline teams can work with the right assets wherever they are.
Completing the Data Movement Picture: Partnership with Resilio
A key element of Media Fabric’s data movement capabilities is Sohonet’s partnership with Resilio, whose technology powers high-speed file synchronization and transfer across distributed production environments. The integration of Resilio’s platform into Media Fabric completes Sohonet’s data movement suite, bridging the gap between the artists who create media assets and the technical pipeline managers who need to move, version and deliver them reliably across sites.
For productions operating across multiple facilities or between on-premises and cloud environments, the Resilio partnership ensures that large media files can sync continuously and predictably, without the bottlenecks of traditional transfer methods. Combined with Sohonet’s managed connectivity and security services, this gives Media Fabric customers a fully integrated path from content creation through delivery.
Built for Leaner Teams
Media Fabric is delivered as a fully managed service, designed to extend customer teams with Sohonet’s specialist engineers and operational expertise. As internal IT and infrastructure teams across the industry have grown leaner, the burden of coordinating multiple vendors, maintaining security standards, and keeping distributed workflows running has intensified. Media Fabric consolidates these responsibilities under one supported model, allowing organizations to reduce internal overhead, improve reliability, and standardize best practices across sites and productions without expanding headcount.
Bundle-Based Pricing
Customers adopting multiple Media Fabric services benefit from bundle-based pricing, with discounts of up to 30% as they add more services. Customers can adopt the full suite or select individual components aligned to their workflow requirements, with pricing incentives that increase alongside the breadth of their adoption.
Availability
Media Fabric is available now. To learn more or schedule a consultation, visit sohonet.com/media-fabric. Sohonet will also be showcasing Media Fabric at NAB 2026 in West Hall, Booth W3423. To book a meeting with the team at the show, visit https://calendly.com/sohonet-events/meet-with-sohonet-at-nab-2026.
About Sohonet
Sohonet designs, delivers, and manages foundational media infrastructure for post-production, VFX, studios, and productions worldwide. With services spanning dedicated connectivity, cloud access, secure data movement, and asset management, Sohonet exclusively supports media-focused workflows for film, TV, advertising, and post-production. Every service is engineered around the performance, security, and delivery demands creative teams face every day.
Other World Computing (OWC) to Showcase Storage, Workflow Acceleration, and Reliability Solutions for Creatives and Post-Production Professionals at NAB 2026
OWC Delivers the “Invisible Layer” Powering Modern Media Production
Stay Tuned! NAB 2026 to Serve as Stage for Launch of Multiple New Innovations from OWC
WOODSTOCK, Ill. — Other World Computing (OWC®), a trusted leader in high-performance storage, memory, connectivity, software, and accessories that empower creative and business professionals to maximize performance, enhance reliability, and streamline workflows, today announced it will showcase its full line of data storage, connectivity, and software solutions for creatives, engineers, and business professionals in the media and entertainment industry at the upcoming NAB 2026, taking place April 18–22 (exhibits: April 19–22) at the Las Vegas Convention Center (LVCC).
Visitors to OWC Booth N2373, located in the North Hall, will have the opportunity to see first-hand, the following:
OWC Storage Solutions:
OWC Envoy Pro Ultra - first and fastest Thunderbolt 5 portable SSD, available in 2TB, 4TB, and a new category-defining 8TB capacity
OWC Envoy Pro Elektron - fastest, toughest mini-sized SSD available. It’s crushproof, dust-proof, and waterproof for transferring gigabytes of data in seconds
OWC Express 1M2 - ultra-fast, compatible, and reliable portable USB4 NVMe SSD - build your own or choose ready-to-run solutions
OWC Thunderbay Series - delivers where it matters most: massive capacity, dependable performance, and cost-effective storage for large and growing data needs
OWC Express 4M2 - four-slot USB4 (40Gb/s) external storage enclosure for NVMe M.2 SSDs
OWC Studio Stack - world’s first, fastest, and highest-capacity Thunderbolt 5 stackable hybrid storage solution for Mac Studio and Mac mini machines
OWC ThunderBlade X12 - fastest and highest capacity production shuttle and editing RAID SSD in the universe
OWC Connectivity Solutions:
OWC Thunderbolt 5 Hub - compact port expansion hub that turns one Thunderbolt 5 connection on your computer into multiple high-speed ports
OWC Thunderbolt 5 Dock - all-in-one command center for eliminating cables, expanding ports, and maximizing performance at your desk
OWC Thunderbolt 5 Dual 10Gb/E Network Dock - high-end network + connectivity docking station built for professionals who need serious network speed
OWC Thunderbolt 5 (USB-C) Cables - fastest, most compatible cable for connecting today’s, tomorrow’s, and yesterday’s Thunderbolt and USB-C devices – including the recently announced fully certified 2-meter Thunderbolt 5 (USB-C) cable for Macs and PCs.
OWC Shared Storage Solutions:
OWC Jellyfish Nomad - NVMe SSD powerhouse designed for DITs, independent 3D and VFX studios, and on-the-go editing teams – featuring the powerfully enhanced Jellyfish Manager, which will be available across all Jellyfish models at NAB, with the following updates: New Collections feature for better organization
Direct send to Final Cut Pro, Premiere Pro, and DaVinci Resolve from Media Manager
Enhanced UI improvements for a smoother experience
Support for viewing, thumbnails, and previews of RAW files (Canon, Sony, Nikon, BRAW, RED)
Support for image sequences (EXR, DPX) with previews and thumbnails
Ability to recover files from cloud services directly to Jellyfish
OWC Memory Cards & Readers:
OWC Atlas Pro CFexpress Type A Memory Cards - high-performance, highest quality memory card for ingesting up to 2x faster with your Sony Alpha and FX cameras
OWC Atlas Ultra CFexpress Type B Memory Cards - high-performance, highest quality memory cards for the most demanding video recording uses of professional filmmakers and continuous burst mode shooting by advanced photographers
OWC Atlas Pro CFexpress Type B Memory Cards - cost-effective, highest quality memory cards for the most demanding needs of professional photographers and the most common use cases of professional filmmakers
OWC Atlas CFexpress Card Reader for Type B and A - ultra-fast compact USB4 (40Gb/s) CFexpress 4.0 Type B card reader for creative professionals - includes Type A to B adapter for fast ingest of Type A cards
OWC Atlas Dual CFexpress + SD Card Reader - dual-slot CFexpress Type B and SDXC UHS-II Card Reader
OWC Atlas Dual SD Card Reader - dual-slot SDXC UHS-II card reader
OWC Atlas FXR - Easily transfer captured content from CFexpress Type-B cards, and take advantage of transfer speeds over 1600MB/s with Thunderbolt and up to 900MB/s with USB
OWC Innergize Software - checks card health and lifespan, updates firmware for optimal performance, fully sanitizes cards to prevent slowdowns or dropped frames, and prepares them for use with a simple pre-flight check before every shoot
NAB 2026 will also serve as the stage for the launch of multiple new innovations from OWC, designed to further elevate performance, expand creative workflows, and continue to push the boundaries of what’s possible in modern media production.
“Today’s media workflows don’t break at the application layer – they break underneath it, where performance, reliability, and access to data determine whether a project moves forward or stalls,” said Larry O’Connor, Founder and CEO, Other World Computing (OWC). “That’s the invisible layer (or at least, it should be), and it’s where OWC has always focused. What we’re showing at NAB is how storage, workflow acceleration, and dependable infrastructure come together in that invisible layer to remove friction from the entire production process, so creatives can create, engineers can build, and businesses can deliver and profit.”
Adding to the excitement at NAB 2026, OWC will offer attendees an exclusive sneak peek at its new and the first ThunderboltTM 5 AI model expansion/accelerator. This new solution enables enhanced AI model size support and performance on-premise, increasing overall responsiveness and capability without the expense of cloud compute tokens and additional security.
To learn more about NAB 2026, please visit: https://www.nabshow.com/
Other World Computing (OWC) Announces Unmatched Roster of Storage, Connectivity, and Expansion Solutions for the Newly Announced Apple MacBook Pro, MacBook Air, iPad Air, Studio Display, and Studio Display XDR
Store More. Go Anywhere. Power and Connect to Everything.
WOODSTOCK, Ill. (March 4, 2026) Other World Computing (OWC®), a trusted leader in high-performance storage, memory, connectivity, software, and accessories that empower creative and business professionals to maximize performance, enhance reliability, and streamline workflows, today announced its unmatched roster of storage, connectivity, and expansion solutions for the newly announced Apple MacBook Pro with all‑new M5 Pro and M5 Max and MacBook Air with M5, as well as the Apple iPad Air, powered by M4 and Studio Display and all-new Studio Display XDR.
OWC products that support, extend, and enhance the capabilities of the MacBook Pro with all‑new M5 Pro and M5 Max:
OWC Thunderbolt 5 Dock - high-performance 11-port connectivity hub that expands a single Thunderbolt port into multi-display 8K support, ultra-fast data transfer, 2.5GbE networking, and up to 140W of power delivery for Macs, PCs, iPads, and other USB-C devices
OWC Thunderbolt 5 Hub - expands a single Thunderbolt connection into three Thunderbolt 5 ports and one USB-A port, delivering up to 80Gb/s bi-directional performance, support for up to three 8K displays, and up to 140W of power delivery in a compact, fanless design
OWC Thunderbolt 5 Dual 10G Network Dock - with three fully independent high-speed Ethernet ports and four Thunderbolt 5 and four USB ports, the Thunderbolt 5 dual 10GbE Network Dock is the first all-in-one solution that simplifies complex multi-network workflows and unlocks high-bandwidth network storage connectivity while offering everyday docking convenience
OWC Envoy Ultra - rugged, IP67-rated Thunderbolt 5 portable SSD delivering real-world speeds over 6000MB/s in a bus-powered, built-in cable design that makes storage more flexible and goes where you need it, including other Macs and PCs
OWC Express 1M2 80G - supremely fast USB4 80Gb/s NVMe portable SSD; available as a DIY enclosure to optimize the NVMe drive you already own or a ready-to-run solution; delivering over 6000MB/s real-world performance with broad Thunderbolt and USB-C compatibility in a rugged, passively cooled design
OWC ThunderBlade X12 - Thunderbolt 5-powered portable production RAID SSD delivering up to 6600MB/s speeds and massive capacity in a compact, RAID 5 capable design built for high-end film, multi-cam 8K/12K workflows, and on-set shuttle reliability
OWC StudioStack - This low-profile, aircraft-grade aluminum hybrid storage solution on the planet lets you combine SSD and HDD storage in a single unit up to 32TB at up to 6302MB/s. Plus adds three additional Thunderbolt 5 (USB-C) ports and USB-A ports for new and legacy devices.
OWC Mercury Helios 5S - a powerfully simple way to use PCIe cards with Thunderbolt 5/4/3 and USB4 notebooks and small form factor computers like the Mac Studio + add more Thunderbolt 5 ports
OWC Thunderbolt 5 Cables (including the new fully certified 2-Meter Thunderbolt 5 (USB-C) Cable) - fastest, most compatible cable for connecting today’s, tomorrow’s, and yesterday’s Thunderbolt and USB-C Devices
OWC products that support, extend, and enhance the capabilities of the new MacBook Air with M5:
OWC Thunderbolt 5 Dock - high-performance 11-port connectivity hub that expands a single Thunderbolt port into multi-display 8K support, ultra-fast data transfer, 2.5GbE networking, and up to 140W of power delivery for Macs, PCs, iPads, and other USB-C devices
OWC Thunderbolt 5 Hub - expands a single Thunderbolt connection into three Thunderbolt 5 ports and one USB-A port, delivering up to 80Gb/s bi-directional performance, support for up to three 8K displays, and up to 140W of power delivery in a compact, fanless design
OWC Thunderbolt Go Dock - first full-featured Thunderbolt dock with a built-in power supply. Go anywhere + connect more than bus-powered docks
OWC Express 1M2 - ultra-fast, compatible, and reliable portable USB4 NVMe SSD – build your own or choose ready-to-run solutions
OWC Express 4M2 - (DIY to use existing NVMe SSDs) - four-slot USB4 (40Gb/s) external storage enclosure designed to utilize your existing or new NVMe M.2 SSDs
Thunderbolt 4 (USB-C) Cables - Thunderbolt 4 certified cable for universal use with Thunderbolt 4, Thunderbolt 3, and USB-C equipped Macs, PCs, and mobile devices
OWC products that support, extend, and enhance the capabilities of the iPad Air, powered by M4:
OWC Envoy Pro Elektron - fastest, toughest mini-sized SSD available; it’s crushproof, dust-proof, and waterproof for transferring gigabytes of data in seconds
OWC Envoy Pro Mini - ultimate ‘works with everything’ pocket-sized SSD with real-world performance up to 946MB/s and capacities up to 2.0TB
OWC Envoy - ultra-portable USB-C NVMe SSD with the perfect blend of performance, reliability, and affordability for content creators, business professionals, students, families, and more
OWC USB-C Travel Dock - five essential ports, up to 100W pass-through power, and just one cable, you’re ready to display, charge, connect, and import while on the move
OWC USB-C Travel Dock E - best bus-powered 6-port mini dock to connect, charge, display, and import on the go – about the size and weight of a hockey puck
OWC USB-C Cables (available with tethered USB-A adapter) - pro-quality cables built for the reliability demands of production workflows and data needs for today and beyond
And, with OWC Thunderbolt 5 Cables, including the new fully certified 2-Meter Thunderbolt 5 (USB-C) Cable, you can connect the new Apple Studio Display and all-new Studio Display XDR with the flexibility to place your gear where it works best and tailor your workspace to your workflow.
“Apple continues to redefine what’s possible with the Mac and iPad. And, OWC is proud to deliver the high-performance storage, connectivity, and expansion solutions that help users unlock every ounce of that power,” said Larry O’Connor, Founder and CEO, Other World Computing (OWC). “Whether it’s pushing the limits of 8K and 12K production, expanding connectivity for demanding workflows, or ensuring rock-solid reliability on the road or in the studio, OWC solutions are engineered to seamlessly extend and enhance the Apple experience. We build the tools professionals rely on that help turn breakthrough hardware into real-world productivity.”
About Other World Computing (OWC)
Founded in 1988, Other World Computing (OWC®) is a trusted leader in high-performance storage, docks, and memory card solutions that empower professionals in video and audio production, photography, and business with the tools to maximize the performance and reliability of their workflows seamlessly. OWC’s professional-grade storage, expansion, media cards, docks, and connectivity, as well as its apps and accessories, are built to last by the people who use them: creatives, businesses, and consumers. For further information, please visit www.owc.com. OWC can also be found on LinkedIn and X.
Gibson Guitars Goes Back to the Future with DaVinci Resolve Studio
Matching the style of the original film was critical to the color grade.
Fremont, CA, USA - Blackmagic Design announced that colorist Mark Todd Osborne graded the commercial spot “Back to the Future” for Gibson guitars using DaVinci Resolve Studio editing, color grading, visual effects (VFX) and audio post production software.
With the release of Gibson’s Back to the Future “1955” ES-345 Collector’s Edition guitar, the company aimed to highlight a combination of present day cinematography of the iconic instrument in the spot, while also showcasing how it was used in the classic film “Back to the Future.” The project was managed by Gibson Media Director Todd Harapiak, directed by Doc Crotzer, with cinematography by Justin Janowitz, a long time collaborator and friend of Osborne. Janowitz brought Osborne aboard and tasked him with helping merge the imagery into one cohesive spot.
For Osborne, the goal was to find a balance between the style of the original film and the new photography of the guitar, as well as scenes they were able to use from the film. “The spot needed to seamlessly blend iconic scenes from the film with newly shot material featuring a stand in for Marty McFly, the DeLorean, and a series of beautifully photographed hero shots of the guitars,” said Osborne. “The goal was to create a unified visual language where the new material felt authentically grounded in the ‘Back to the Future’ aesthetic, without calling attention to the transitions between sources.”
Using DaVinci Resolve Studio, Osborne needed to find that balance, enhancing the new footage without affecting the original film material. “The directive was to leave the original material untouched,” continued Osborne. “The film clips were provided in HDR, so my only adjustment was converting them to SDR to match the working format of the project. The key was dialing in the right amount of texture and carefully managing saturation, so the new footage integrated naturally with the original film clips.”
The overall feeling was warm and nostalgic, which Osborne completed with his primary grade. “Matching the Gibson guitar was also essential,” noted Osborne. “Todd (Harapiak) was very clear that the guitar’s tone needed to remain faithful to how it appears in the movie, as well as how it appears in real life, so a big part of the workflow involved maintaining accurate, consistent color reproduction while still allowing the piece to feel cohesive.”
“Also, Doc said that ‘Back to the Future’ fans are particular about the interior of the DeLorean, so we had to make sure the elements matched as best we could,” Osborne added. “Certain lights on the panels needed to be Power Window tracked to match the look from the movie’s trailer, and colors changed from yellow to red using the 3D keyer to get them to match better with the original light panels in the movie. A great deal of the look was done using primary grades, along with HDR exposure tools in DaVinci Resolve Studio.”
For more information, please go to www.blackmagicdesign.com
Cinema Audio Society Announces 62nd CAS Awards Nominations Honoring Excellence in Sound Mixing
LOS ANGELES — January 20, 2026 — The Cinema Audio Society today announced its nominees in seven categories for the 62nd Annual CAS Awards for Outstanding Achievement in Sound Mixing, honoring work released in 2025.
The 62nd CAS Awards will be held on Saturday, March 7, 2026, at the Beverly Hilton in Beverly Hills. Tickets are now available at cinemaaudiosociety.org.
As previously announced, Academy Award®–winning re-recording mixer Skip Lievsay CAS (Gravity, No Country for Old Men, Roma) will be honored with the prestigious CAS Career Achievement Award. In addition, visionary filmmaker Guillermo del Toro (The Shape of Water, Pan’s Labyrinth, Frankenstein) will receive the Cinema Audio Society Filmmaker Award.
The CAS Award nominees highlight the outstanding contributions of sound mixers, recognizing excellence in the specialized craft of sound mixing for both motion pictures and television. Each year, accomplished CAS members—who possess extensive expertise in the art and science of sound—review hundreds of submissions to ensure the nominees represent the highest standards of achievement in cinematic sound.
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Other World Computing Announces ThunderBlade X12 Expansion Delivering Up to 192TB of Thunderbolt 5 RAID Storage
World’s Fastest Production Shuttle RAID SSD Now Doubles Maximum Capacity – Putting Unprecedented Performance and Scale In A Shuttle Drive
WOODSTOCK, Ill. (January 5, 2026) Other World Computing (OWC®), a trusted leader in high-performance storage, memory, connectivity, software, and accessories that empower creative and business professionals to maximize performance, enhance reliability, and streamline workflows, today announced a major capacity expansion for its OWC ThunderBlade X12 production shuttle RAID SSD – doubling max capacity to 192TBs. This makes the OWC ThunderBlade X12 the first and only Thunderbolt 5 RAID shuttle drive to deliver this level of capacity and performance in a compact form factor.
With up to 6600MB/s peak and 5990MB/s sustained write speeds thanks to its Thunderbolt 5 technology, OWC ThunderBlade X12 has once again doubled the performance of its highly acclaimed predecessor. Up to 192TB of storage is under your control with SoftRAID Premium, the fastest, most powerful, and flexible RAID tool on the planet. It’s the perfect portable solution with the highest performance, efficiency, and dependability for film and streaming service content production as well as cutting-edge multi-cam 4K, 6K, or 8K RAW sequences, 12K RAW video, and beyond, or even stereoscopic 360 VR editing.
The OWC ThunderBlade X12 delivers:
Massive Capacity – Twelve 16TB NVMe M.2 SSDs for up to 192TB
Breakthrough Performance – Up to 6600MB/s peak speed with blazing-fast 5990MB/s consistent sustained write speed over the entire volume
Safe and Secure Use – Non-skid rubber feet, locking power connector, and OWC ClingOn ready for on-set use
Continuous Status Information – Confirm use status instantly via a configurable LED
Versatility – Daisy-chain up to five additional Thunderbolt devices or connect a USB-C device via the second Thunderbolt port
Silent Operation – Heat-dissipating fanless aluminum chassis keeps you working quietly, at top speed
Certification – Meets Thunderbolt and OWC operating certifications for assured performance and reliability
Mobility – Compact footprint and custom-fit ballistic hard-shell case make this the perfect shuttle drive
OWC SoftRAID - Robust software for creating, monitoring, and managing advanced RAID sets
“Creative teams continue to tell us that they love OWC ThunderBlade X12, but their projects are still getting bigger, their cameras are generating more data, and they need to move entire productions without slowing down,” said Larry O’Connor, Founder and CEO, Other World Computing. “Scaling OWC ThunderBlade X12 to 192TB answers that call. It’s the same trusted platform, now with the kind of capacity that lets filmmakers, DITs, and editors carry an entire production in the palm of their hand and keep moving at full speed.”
The OWC ThunderBlade X12 in the 192TB capacity will be generally available (GA) in 2026. Please sign up for availability notifications on the website here: https://www.owc.com/solutions/thunderblade-x12.
Advanced HDR by Technicolor and Zinwell Integrated onto ATSC 3.0 Conversion Boxes
Advanced HDR by Technicolor and Zinwell, a leading provider of digital cable, satellite, wireless equipment, 5G and Internet of Things products, are teaming up to integrate the Advanced HDR by Technicolor technology onto next-generation ATSC 3.0 conversion boxes manufactured by Zinwell for the North America market.
“Consumers increasingly expect higher picture quality across platforms, while broadcasters are moving toward advanced video formats with the rollout of ATSC 3.0,” says Paul Wu, vice president of sales division III at Zinwell. “HDR has become a vital feature for delivering a premium viewing experience. The incorporation of the Advanced HDR by Technicolor solution enables Zinwell to meet evolving consumer demands.”
The Zinwell team is already working with Philips, one of the developers of Advanced HDR by Technicolor, to integrate the Advanced HDR by Technicolor solution to Zinwell’s conversion box powered by Amlogic system-on-chip. System optimization is also underway as well as testing to ensure compatibility with broadcaster workflows and various display devices.
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2026 Predictions from Larry O’Connor, Founder and CEO, Other World Computing (OWC)
2026 Prediction 1: On-Prem Comes Back, Not as a Rebellion Against Cloud, but as the Sensible Default for Performance, Cost, and Control.
“In 2026, more teams are going to rediscover the joy of having their data and workflows close to where the work actually happens. Not because the cloud is bad. The cloud is a great tool. It is just not the right answer for everything, especially when you are talking about performance, predictable costs, and keeping control of your own data.
What I am seeing is this: it is easy to move a workflow up into the cloud, and then you wake up one day and realize you are paying for every little thing, and you are also at the mercy of a lot of services you cannot fix or influence. If your internet is flaky, or the provider has an outage, or you get hit with egress costs at the exact moment you need your data, that is not a strategy. That is a hope. In 2026, the smart shops will keep cloud as redundancy and reach, but they will rebuild the core on-prem so they can get their job done with less drama.”
2026 Prediction 2: The Real Differentiator Will Be ‘Boring’ Infrastructure: High Performance Tech That Disappears into the Workflow.
“I think 2026 is the year more people stop buying ‘fancy numbers’ and start buying results. Everybody can show a chart. Everybody can promise the sky. But in the real world, what matters is whether the product is low overhead, dependable, and actually makes your day easier. The best compliment we can get is that someone forgets we are there, because they are too busy getting real work done.
More buyers are going to get tired of the enterprise pattern where you buy the thing, and then you learn you need ten other modules, another server, and a pile of add-ons to get what you thought you already purchased. That is not delight. That is aggravation. In 2026, the winners are going to be the companies that show up, evaluate the environment honestly, and deliver what the customer actually needs, with the least amount of fuss. Under promise. Over deliver. And make it work in the real workflow, not just in a lab.”
2026 Prediction 3: AI Becomes a Creative Partner – but the Creativity Remains Human.
“AI finally settles into its proper role for creatives, in 2026. It stops trying to be the artist and starts becoming the best assistant a cinematographer, editor, or photographer has ever had. The true creative spark still lives with the human, not in the machine. You can’t automate taste, timing, instinct, and storytelling. What AI can do is clear the runway so creators can spend more time making decisions that actually matter.
Those that rethink where AI lives in the workflow will be the teams that get this right. Instead of pushing raw footage and unreleased work into distant clouds, they will bring AI closer to the media and closer to the creator. When AI runs next to your storage, things happen at the speed of thought. You can test an idea, throw it away, try another, and never break your flow. That immediacy changes how people create. In 2026, the most successful creative teams will not be the ones chasing the biggest models. They will be the ones who build infrastructure that keeps humans in control, keeps their content private, and lets AI quietly do the heavy lifting in the background while the creativity stays exactly where it belongs.”
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Strada Receives Strategic Investment from OWC
Investment Helps Strada Accelerate its Product Roadmap
December 15, 2025 - Strada, the media collaboration start-up co-founded by brothers Michael Cioni & Peter Cioni, today announced a significant investment from Other World Computing (OWC), the world leader in high performance storage, memory, connectivity, software, and accessories for media & entertainment customers. This investment marks a key milestone in Strada’s current fundraising program, further accelerating the Company’s product roadmap.
Strada’s peer-to-peer collaboration platform enables video content professionals to access, share, and review large video files stored on local drives anywhere in the world without needing to upload anything to the cloud. OWC provides innovative, high performance technology solutions that empower creative professionals to achieve their creative and business goals. OWC aims to create a world where technology enables imagination, offering tools from capture to collaboration to completion with minimal environmental impact.
Michael Cioni explained: “We want to help video production teams understand they no longer need to rely on expensive and energy consuming cloud subscriptions in order to collaborate with their remote colleagues. As we continue to expand the Strada network around the world, OWC is a perfect partner because they understand the needs of remote video production teams and build solutions for every budget, every workflow, on every platform.”
“In my nearly 40-year career running OWC, I have seen numerous innovations that improve video content production workflows,” said Larry O’Connor, Founder and CEO, OWC. “What Strada has built is revolutionary: their peer-to-peer technology is so powerful, I believe it has the potential to disrupt more costly, less beneficial ‘existing status quos’. I’m thrilled to partner with Michael and Peter and I cannot wait to pair the Strada software with our OWC hardware. Strada instantly enhances the value of OWC products for every one of our customers.”
Over the coming months, OWC and Strada will commence co-marketing initiatives, including events and social media collaboration, and will extend special incentives to customers who purchase packages of OWC and Strada products. In addition, both companies will share a booth at NAB 2026.
“As we approach the New Year, I could not be more excited about what we have planned for Strada’s customers,” continued Cioni. “With OWC on our side, we can deliver solutions that will forever change how global teams create video content.”
About Strada
Strada is a Los Angeles-based software startup revolutionizing file access for video content production teams. Started in 2023, Strada enables customers to convert their local media storage into a globally-accessible social network, helping them save time, cut costs, and streamline collaboration workflows, especially with remote teams. The Company’s patent-pending technology, which leverages peer-to-peer connectivity instead of cloud infrastructure, has been downloaded by more than 7,000 users around the globe since launching in April 2025. For those who would like to learn about investment opportunities, please email invest@strada.tech.
About Other World Computing (OWC)
Founded in 1988, Other World Computing (OWC®) is a trusted leader in high-performance storage, docks, and memory card solutions that empower professionals in video and audio production, photography, and business with the tools to maximize the performance and reliability of their workflows seamlessly. OWC’s professional-grade storage, expansion, media cards, docks, and connectivity, as well as its apps and accessories, are built to last by the people who use them: creatives, businesses, and consumers. For further information, please visit www.owc.com.
Skip Lievsay CAS to be Honored with the 2026 Career Achievement Award by the Cinema Audio Society
LOS ANGELES — November 13, 2025 — The Cinema Audio Society today announced that it will honor Academy Award-winning re-recording mixer Skip Lievsay CAS with its esteemed 2026 Career Achievement Award. This prestigious recognition will be presented during the 62nd Annual CAS Awards on Saturday, March 7, 2026.
“The Career Achievement Award is the Society’s highest honor, and Skip’s work represents the pinnacle of our craft,” says CAS President Peter Kurland. “His artistry and creativity have shaped the sound of some of the most celebrated films of our time. Skip’s collaborations with visionary directors and his extraordinary ear for storytelling have left an indelible mark on the industry. It’s been my honor to have worked with Skip for several decades, including sharing previous CAS awards with him. I’m thrilled that the CAS Board has chosen him as the recipient.”
“I’m deeply honored to receive this recognition from the Cinema Audio Society,” says Lievsay. “Sound mixing is an intensely collaborative art, and I’ve had the great fortune to work with incredibly talented filmmakers, mixers, and editors over my career. To be recognized by my peers, people whose work I deeply admire, means the world to me.”
Skip Lievsay CAS is one of the most acclaimed re-recording mixers in film history, with a career spanning more than four decades. He is an Academy Award winner for Gravity and has received multiple Oscar nominations for No Country for Old Men, True Grit, Inside Llewyn Davis, and Roma, among others. A frequent collaborator of the Coen brothers, Alfonso Cuarón, Martin Scorsese, and Spike Lee, Lievsay has helped define the sonic worlds of modern cinema. His credits include Barton Fink, Goodfellas, The Big Lebowski, The Silence of the Lambs, and The Tragedy of Macbeth.
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Other World Computing to Sponsor and Present at Vimeo REFRAME
Award-Winning Editor Jonathan Hensley and OWC’s Loren Mally Share How They Built A Workflow That Could Keep Pace with the Oscars
Other World Computing (OWC®), a trusted leader in high-performance storage, memory, connectivity, software, and accessories that empower creative and business professionals to maximize performance, enhance reliability, and streamline workflows, today announced it is sponsoring and will speak at next week’s Vimeo REFRAME video innovation conference.
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AVID POWERS DATA-DRIVEN FUTURE WITH AVID CONTENT CORE US DEBUT AT NAB SHOW NEW YORK
Avid® will make the US debut of its groundbreaking Avid Content Core™ at NAB Show New York 2025 (booth 547), taking place October 22–23. At the event, Avid will demonstrate the industry’s first cloud-based production and content data platform directly to North American media professionals. Unveiled last month at IBC2025, Avid Content Core is being featured alongside Avid NEXIS | Remote – a new storage capability launched in the cloud to enable facility-grade editing from anywhere – together with other solution enhancements and expanded partner integrations that deliver best-in-class AI, automation, and streaming tools directly into Avid workflows. The showcase underscores Avid’s evolving broadcast and postproduction strategy, which advances cloud and open ecosystem innovation across the company’s portfolio.
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AMERICAN CINEMA EDITORS, ACE INTERNATIONAL COMMITTEE AND TEMPO BRING BIG PICTURE PERSPECTIVES TO EDITFEST GLOBAL
American Cinema Editors (ACE) and its International Relations Committee, in collaboration with global editing organization TEMPO, will bring expansive international perspectives to the upcoming EditFest Global. Known for offering rare access to knowledge, opportunity, and community, EditFest events feature world-renowned editors in interactive panel discussions and networking sessions, both in person and online.
Launched in 2008, EditFest is central to ACE’s mission to honor editors and their craft, while inspiring and supporting the next generation of storytellers.
International Committee Co-Chairs Michelle Tesoro, ACE, Avril Beukes, ACE, and Michael Ruscio, ACE noted that, “The ACE International Committee is thrilled to collaborate with our TEMPO colleagues to present Global Editing Perspectives. We are confident that editors across the continents will benefit from this engaging and encompassing discussion.”
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Other World Computing (OWC) Takes Home Two Future’s Best of IBC2025 Show Awards, Presented by TVBEurope
Both the OWC Thunderbolt 5 Dual 10GbE Network Dock and OWC Jellyfish S24 Earn Coveted Honors at IBC
WOODSTOCK, IL— Other World Computing (OWC®), a trusted leader in high-performance storage, memory, connectivity, software, and accessories that empower creative and business professionals to maximize performance, enhance reliability, and streamline workflows, today announced its OWC Thunderbolt 5 Dual 10GbE Network Dock and its OWC Jellyfish S24 have both been awarded a Future’s Best of Show Award, presented at IBC2025 by TVBEurope.
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ALIEN ABDUCTION THRILLER DESCENDENT GRADED WITH DAVINCI RESOLVE STUDIO
Blackmagic Design today announced that the alien abduction thriller “Descendent” was graded by Alastor Arnold of FotoKem using DaVinci Resolve Studio editing, grading, visual effects (VFX) and audio post production software.
“Descendent” was produced by David Lawson of Rustic Films and Caleb Ward, along with Justin Benson and Aaron Moorhead (Marvel’s “Daredevil,” “The Endless”), and was directed by Peter Cilella. The film was shot by cinematographer Alexander Chinnici. Set in present day Los Angeles, the film follows Sean Bruner, a school security guard who is haunted by childhood trauma while preparing for the birth of his first child with his wife, Andrea. After a beam of light appears in the sky during a late night shift, Sean wakes up in the hospital with an inexplicable talent for vivid, unsettling drawings of extraterrestrials and desert landscapes. As his visions blur the line between dreams and reality, Sean’s grip on sanity unravels. With time running out, he must confront his fears to escape his family’s tragic legacy.
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MAXON UNVEILS A BRAND NEW LOOK FOR ITS GROWING FAMILY OF PROFESSIONAL TOOLS
Bad Homburg, Germany – Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, and more, today announced a fresh unified product logo system designed to visually connect its suite of creative tools – Maxon One, Cinema 4D, Red Giant, ZBrush, Redshift, Universe, Capsules, Cinebench, Cineware, and Moves – within a cohesive ecosystem. This redesign introduces a modular, consistent, and connected visual identity, underscoring Maxon’s commitment to fostering clarity, creativity, and connection for its growing family of tools.
Evolving the Maxon Design Language
Maxon’s new product identities were designed to fit seamlessly with the existing Maxon logo mark, mimicking the look and feel of a honeycomb and mirroring the philosophy behind Maxon One: individual tools, distinct in purpose, but unified in workflow and stronger together. Each logo adopts a simplified geometric design and vibrant accent color, ensuring instant recognition while fitting seamlessly into the broader brand architecture.
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