Broadcast
Industry News — covering broadcast, production, and technology.
Sony’s Breakthrough Audio, Imaging and Sports Technologies Raise the Bar for the NFL’s Super Bowl LX in San Francisco
Sony’s New Coach’s Headsets, 175+ Cameras and Hawk-Eye Tracking and Video Technologies Capture Every Angle, Split‑Second Decision and High‑Speed Moment of the NFL’s Biggest Game
SAN DIEGO, Feb. 4, 2026 - Sony, an official technology partner of the NFL, announced today that its technology ecosystem will play an expanded role in Super Bowl LX, marking the company’s most advanced presence at the NFL’s championship game to date.
The upcoming Super Bowl will be the first that is played utilizing Sony’s NFL Coach’s Headsets, which debuted at the start of the 2025 season. Inspired by Sony’s industry-leading 1000X headphone series and designed to optimize sound quality and maximize durability, comfort and clarity, the headsets have supported coaches and staff across all 32 teams with consistent reliability in high-noise, high-pressure environments in all types of weather conditions. At Super Bowl LX, they will carry the strategic communication that guides the game’s most critical moments.
As is typical each year, Sony’s imaging technology will play a major role in capturing and sharing all the action from Super Bowl LX across both video and still photography. In total, more than 175 Sony cameras will be on and around the field on game day including a number of HDC cameras for broadcast and high-frame rate capture plus many AlphaTM camera bodies such as the acclaimed Alpha 1 II and Alpha 9 III models, and E-mount lenses including G Master™.
Sony’s Hawk-Eye technology, the NFL Virtual Measurement system, will also be used for the first time in a Super Bowl. The system provides a consistent and efficient Line to Gain measurement result once the ball is spotted on the field. Sony’s Hawk-Eye video and replay technology will also be used to support officiating and video reviews on all eligible plays.
“Technology plays a central role in how the NFL continues to evolve the game,” said Aaron Amendolia, Deputy CIO of the NFL. “Sony’s integrated systems, whether officiating data or sideline communication, help us deliver a faster, clearer, and more consistent experience on our biggest stage.”
“Our partnership with the NFL is built on a shared commitment to innovation,” said Theresa Alesso, President, Imaging Products and Solutions Americas, Sony Electronics. “This year’s Super Bowl reflects how Sony technologies work together through data, communication, and imaging to support every moment of the game, from the field to the broadcast to the fan experience.”
“As the biggest game and the most-watched show of the year, the Super Bowl production requires tools we can trust,” said Ken Goss, NBC Sports EVP of Studio and Remote Operations. “Working with Sony allows us to flawlessly deliver every angle, replay and on-field moment to viewers watching around the world.”
Imaging Innovation
NBC Sports will deploy Sony’s cameras and lenses across its Super Bowl LX broadcast footprint, supporting everything from primary game coverage to specialty capture, Skycam solutions, and on‑field features. Sony’s imaging systems will help provide NBC the clarity, speed, and reliability required to deliver the most‑watched live broadcast in the United States.
Sony’s imaging technology will also play a major role supporting in-venue production teams, and sideline photographers including The Associated Press and the NFL’s in-house photography and media teams. From the shallow cinematic depth of field looks to high frame rate capture and wireless mobility, Sony’s cameras and lenses will support the visual storytelling that ensures Super Bowl LX lives far beyond game day.
New Sports Technology
In addition to Virtual Measurement and officiating replay and video support mentioned above, this year’s Super Bowl will feature the first fully integrated optical player and ball tracking environment powered by Sony’s Hawk-Eye Innovations. Sony’s Hawk-Eye SkeleTRACK system tracks 29-points on each player and 3D ball tracking. The SkeleTRACK system, in combination with Zebra Technologies’ RFID wearables, together provides a player tracking system that enhances the league’s ability to analyze on-field movement and ball position with greater clarity and consistency.
Full List of Products and Tech
Below is a cumulative, high-level outline of all the Sony cameras and related technologies that are being used to cover Super Bowl LX.
NBC:
37 Sony HDC-Series System Cameras:
35x Sony HDC-5500
2x Sony HDC-4300
18 Sony HDC-Series POV Cameras:
6x Sony HDC-P50A (4x 4K)
11x Sony HDC-P50
1x Sony HDC-P31
5 Cinema Cameras:
3x Sony PXW-FX9
2x Sony PMW-F55
2 Sony PTZ Cameras:
1x Sony ILME-FR7
1x Sony BRC-AM7
3 Aerial/ Specialty Cameras
2x Sony ILX-LR1
1x Sony HDC-P50
Funicular Goats Halftime Show Production:
11 Sony VENICE 2 Digital Cinema Cameras
3 Sony BURANO Digital Cinema Cameras
1 Sony FR7 Cinema Line PTZ Camera
In‑Venue Imaging at Levi’s Stadium
10 Sony UHD cameras, including the HDC-3500 (hard positions), HDC-5500 (HFR), HDC-3500 (RF wireless) and ILME-FX3A (RF shallow depth of field) with Sony’s E-mount lenses sideline & photography Support
The Associated Press: 55 Sony camera bodies, 80 lenses, 15 PDT-FP1 Portable data transmitters
NFL Focus Photography Team: 8 Sony’s cameras, 20 lenses
Sony Imaging PRO Support:
45 Sony full frame mirrorless cameras
90 E-mount lenses
12 PDT-FP1 Portable data transmitters
PXW-Z200 camcorders
Pre‑Loan Program: Estimated 10 bodies and 15 lenses shipped in advance
Read more here
The NBA 2K League Returns as an ‘Immersive Entertainment Ecosystem’ With Non-Stop Multiplatform Content
Besides Twitch livestreams, league content efforts span social, YouTube, and much more
After a nearly 18-month hiatus, the NBA 2K League has risen from the ashes with a wholly revamped format that is being described as an “immersive entertainment ecosystem centered on NBA 2K.” The goal of the new format — in which NBA teams are represented by a mix of creators, NBA players, celebrity guests, and even fans — is to engage a wider audience that runs the gamut from casual gamers to hardcore NBA fans and everyone in between.
Read more here
OpenDrives Transforms into a Data Services Company with Astraeus Product Launch Event in Los Angeles
Customers, partners, and media joined OpenDrives to celebrate Astraeus, the company’s new cloud-native data services platform
Los Angeles, CA – OpenDrives, Inc., a leader in software-defined data storage and data services, recently hosted an exclusive event in Los Angeles to celebrate the soft launch of Astraeus, the company’s new data services platform. The gathering brought together industry stakeholders, customers, partners and media to explore how OpenDrives is advancing its long-term vision for the future of hybrid infrastructure and fully orchestrated data services - one that goes beyond traditional infrastructure and data storage.
Learn more here
College Hoops Preview 2025: NBC Sports Slate Features 200+ Big Ten, BIG EAST, and Big 12 Men’s/Women’s Games
NBC Sports’ 2025-26 college basketball coverage, which features nearly 200 men’s and women’s games livestreaming exclusively on Peacock across the Big Ten, BIG EAST, and Big 12, tips off tomorrow (Wednesday, Nov. 5) at 8 p.m. ET as the Associated Press-ranked No. 23 Creighton Bluejays host the South Dakota Coyotes live from CHI Health Center Omaha in Omaha, NE.
Peacock Features 75+ Big Ten Men’s and Women’s Games B
NBC Sports presents a slate of more than 75 Big Ten men’s and women’s basketball games streaming exclusively on Peacock this season, featuring regular-season and early round Big Ten Tournament games.
Read more here
Sony Electronics Launches Industry First Video-Compatible Camera Authenticity Solution for News Organizations and Broadcasters
Current Support for Five Cameras with Expansion to Four More Models by 2026
SAN DIEGO - Sony Electronics is furthering its commitment to authenticity in video content by extending its verification technology to a broader lineup of cameras. This initiative marks the next significant step in providing news organizations with the industry’s first camera authenticity solution compatible with video (C2PAii standard-compliant), starting October 30.
As generative AI continues to evolve, concerns are growing about the impact of tampered and fake images spreading widely. For news organizations and broadcasters in particular, the importance of providing accurate and reliable information has increased. To address this challenge, Sony has been providing camera authenticity solutions.
Read more here
NBA Tip-Off: Amazon Prime Video Debuts Cutting-Edge Studio, Mobile Units, Globally Distributed Production Ecosystem
The streamer will rely on new Culver City studio and GCV Bird and Magic mobile units
Amazon Prime Video has been no stranger to live sports production over the past decade, but tonight marks the dawn of a new era for the streamer when it comes to in-house production capabilities. For the first game of a new 11-year NBA rights deal, Prime Video will christen its own state-of-the-art production studio in Los Angeles, two brand-new mobile units on the East and West Coast, and an intricate globally distributed production ecosystem to serve NBA fans throughout the world.
The NBA on Prime studio features an LED regulation half court and basketball hoop surrounded by ultra-high-resolution LED walls totaling 550 sq. ft. (2,300 LED tiles total).
Read more here
Sony Electronics Launches 4K 3-CMOS Sensor Flagship Handheld XDCAM Camcorder with Enhanced Operational Efficiency for Newsgathering and Production
The New Model, PXW-Z300, Supports Digital Signature Technology for Video Authentication, Advanced Networking Capabilities, and AI-Powered Subject Recognition
Sony Electronics Inc. announced the launch of the PXW-Z300, a flagship handheld XDCAM® camcorder featuring 1/2-inch 4K 3-CMOS Exmor R® sensors, the latest BIONZ XR™ image processing engine, and a dedicated AI-processing unit. This model comes equipped with a professional lens system that includes three independent manual control rings. Ideal for a wide range of applications including news, sports, corporate, faith, events, documentary, live programming, and reality, the new camcorder is planned to be available in fall 2025.
Learn more here
AbelCine and Diversified give HOW content the cinematic treatment using AJA color management gear
Cinematic storytelling has a way of evoking emotion and shaping audience perspectives that has grown increasingly attractive to houses of worship (HOWs) in recent years. As more faith-based organizations look to enhance the live content they share with congregants on campus and online, more are beginning to blend broadcast and cinema production practices with the help of specialists like cinematic video expert AbelCine and HOW production solutions provider Diversified. The two companies develop intuitive “cinematic live” pipelines tailored for faith-based productions, featuring live grading capabilities powered by AJA ColorBox and OG-ColorBox, among other technologies.
Aligning to take HOW production cinematic
With the worlds of broadcast and professional AV increasingly converging, AbelCine established a “cinematic live” event production approach in 2017, which applied its decades-long cinematic production experience to live events. The approach blends cinema tools, cameras, and lenses in a live or live-to-tape workflow. Since launching the offering, which marries cinema front-end tools with a more traditional broadcast-style backend, AbelCine has deployed it for tentpole live events, such as the Big Game halftime show, major concert tours, and The Weekend Live at SoFi Stadium, among others.
Apple Lands Five-Year Deal for F1 Distribution in the U.S.
Formula 1 has announced a five-year partnership with Apple to become the sport’s exclusive U.S. broadcast partner from 2026, bringing together two global brands with a shared passion for innovation, excellence, and entertainment. Under the new broadcast agreement, Apple TV will host all Free Practice, Qualifying, and Sprint sessions and Grands Prix. Selected races and all Free Practice sessions throughout the season will also be available to watch for free in the Apple TV app.
Read the article here
ANTON/BAUER LAUNCHES FREE CLOUD PLATFORM FOR SMARTER BATTERY MANAGEMENT
Fleet Management gives productions real-time insight, predictive maintenance, and total control over every Anton/Bauer battery and charger
Shelton, CT – Anton/Bauer, a leading manufacturer of mobile power solutions for broadcast and cinematic equipment, has announced the launch of Anton/Bauer Fleet Management, a free cloud-based system giving productions, rental houses, and broadcasters complete control and insight over their batteries and chargers. Designed for today’s global and fast-moving production environments, Anton/Bauer Fleet Management provides real-time visibility into the health, status, and usage of every connected Anton/Bauer smart battery and charger, no matter how many units are in operation.
For more, visit here
PLAYBOX NEO SUITE STEALS THE SHOW AT IBC2025
PlayBox Neo Reports Success at IBC, positively impacting the industry with reliable award-winning broadcast solutions
8 October 2025 – PlayBox Neo is delighted to report on yet another highly successful IBC Show which took place from 12 – 15 September, attracting a notable 20% increase in stand presence, compared to last year. The new PlayBox Neo Suite played a starring role, stealing the show, with people eager to see PlayBox Neo’s solutions in action, seamlessly managing entire broadcast workflows. PlayBox Neo’s latest solutions empower teams with workflow efficiency, backed by powerful security features that outperform the competition.
Learn more here
MARSHALL ELECTRONICS LAUNCHES THE CV625, ITS FIRST-EVER DUAL PTZ AND POV 4K TRACKING CAMERA AT IBC 2025
AMSTERDAM — Marshall Electronics announces its first dual-sensor / dual-lens, PTZ / POV camera, the CV625, available as CV625-TB (black) and CV625-TW (white) at IBC 2025 (Booth 11.C28). This latest addition to the CV600 line of cameras brings both a PTZ and a POV wide angle into a single 4K tracking camera. The combination can produce simultaneous close-up and wide views, picture-in-picture outputs plus enhanced AI tracking.
Read more here
SWIFT AND WOWZA BRING SEAMLESS STREAMING TO THE WORLD’S MOST ISOLATED LOCATIONS
October 3, 2025 – Swift, a leader in remote content delivery, has partnered with Wowza, the premier provider of video streaming infrastructure, to bring high-quality streaming to the most bandwidth-constrained and infrastructure-limited environments on Earth.
Learn more here
GUIDANCE FOR A MEDIA LAKE ON AWS - ACCELERATE MEDIA OPERATIONS WITH AGENTIC AI
Many media organizations face complexity in their content operations. Teams can spend weeks coordinating asset management, content analysis, and distribution across disconnected systems. Manual handoffs between different teams such as creative, operations, and distribution teams create bottlenecks that delay progress and limit business agility. A media workflow could involve multiple teams and dozens of tools, requiring multiple weeks with manual processes at each step of the workflow.
Learn more here
GLOBECAST CONTINUES TO DRIVE PREMIER PADEL’S WORLDWIDE REACH WITH INNOVATIVE IP AND CLOUD-BASED DELIVERY PARTNERSHIP
Globecast, the leading provider of broadcast, media and entertainment managed services, continues to play a pivotal role in the global distribution of Premier Padel, the leading official professional padel tour worldwide tour, as the sport grows from strength to strength in its rapid global expansion.
Explore here
